Do you wish promoting your hotel with the assistance of hotel SEO by trying to learn how to make use of social networking as a marketing strategy? Do you need to save your hotel by increasing its sales and profit as soon as possible? Well then, if you’re in this kind of situation you can either engage a professional Hotel SEO Marketing Firm or just simply learn all by yourself how to use SEO marketing through social networks. A basic working knowledge of search engine optimization (SEO) is a must for any company that wants to succeed in business today. SEO is an online marketing technique that optimizes keywords and key phrases to obtain a higher ranking in search engines like Google, Yahoo! and Bing. The higher the ranking is, the more exposure for the company and its products and services. Learning how to harness these keywords and key phrases effectively through SEO gets the brand in front of potential customers in the social media realm, including the micro-blogging site Twitter.
To make sure of effective SEO, you have to keep in mind some key techniques when you register an account to Twitter and Multiply. Your full name appears on your public profile and should promote the brand, company or person chooses a clear and concise name, so that it is readable by search engines. Your username is the last word in your Twitter page’s URL and should likewise promote your company, though it can be different than the full name. When you write your bio, ensure that you use all the 160 words for promotional purposes initially starting from the most important marketing phrases. In describing the brand or business, never hesitate peppering the bio with keywords.
As soon as you registered on Twitter, you can already promote your company. You just need to advertise your company by building a solid subscriber based and maintain readers attention on your product. Make the lead-in as concise and as clear as possible, summarizing the content in the first 40 characters of each tweet to make it more striking from an SEO’s perspective. Use significant keywords and keyword phrases when tweeting and these will be picked up by search engines. You have to always be reminded to make your tweets short, readable, engaging and sweet because others may just re-tweet its content. You can add Twitter badges and widgets into your website and provide links that invite readers to follow you on Twitter. And if you wish, you may add your website’s URL too on your Twitter page for the readers to be able to click the link and proceed directly to your homepage. Make your Twitter webpage user friendly to attract more followers.
Now, you know how SEO Twitter works, it is up to you to decide if you can do on your own or if you are to hire a Hotel reputation management Marketing Firm. Remember you need to update your SEO Twitter account everyday so, if you feel that you do not have the time it would be best to hire a professional. It will save you money and time.